Case Study: Nurishment boosts brand awareness and ad recall with Favoured

Nurishment boosts ad recall by 78% with Favoured

Nurishment, a UK-based company known for its protein shakes, faced the challenge of increasing brand awareness and ad recall following a rebrand and packaging update. To effectively introduce their revamped products to new and existing customers, they partnered with the vendor Favoured.

Favoured implemented Nurishment's first-ever TikTok campaign, targeting Generation Z with innovative content to expand the brand's reach. This strategy successfully diversified their marketing approach and resulted in a 78% increase in ad recall lift over three months, significantly enhancing brand awareness.

Nurishment