Case Study: My Kind of Cruise achieves 1,187 app installs with Favoured

My Kind of Cruise drives 1,187 app installs with Favoured

My Kind of Cruise, a one-stop solution for cruise planning, faced the challenge of becoming a recognisable brand in the online travel space and increasing app downloads. The vendor, Favoured, was tasked with helping them reach their booking goals through paid promotions.

Favoured implemented a comprehensive digital marketing strategy that included a mix of App Install, In-App event, and Web campaigns, which were optimized based on performance and supported by creative testing. This solution successfully drove 1,187 app installs, maintained a cost-effective CPI of £6.50, and achieved an impressive ROAS of 2.64, significantly expanding the app's user base and proving a strong return on investment.

My Kind of Cruise