Case Study: JobSwipe achieves 24% more app installs and 19% lower CPI with Favoured

JobSwipe boosts app installs 24% and cuts CPI 19% with Favoured

JobSwipe, a job seeking app, aimed to enhance user acquisition and improve cost efficiency by scaling its advertising spend while reducing its cost per install (CPI). To meet this challenge, they partnered with the vendor Favoured for a full-service app marketing solution.

Favoured implemented a strategy focused on data-driven advertising campaigns, refined mid-funnel communications, and engaging creatives. This approach successfully increased JobSwipe's ad spend by 28% month-over-month, boosted app installs by 24%, and reduced CPI by 19%, significantly improving the app's overall profitability.

JobSwipe