Case Study: Higher Ed Partners achieves 3,044 leads at under-target CPL with Favoured

Higher Ed Partners generates 3,044 leads at £89.73 CPL with Favoured

Higher Ed Partners, a private organization that forms strategic alliances with universities to recruit students for online programs, faced the challenge of creating effective global marketing strategies to drive student enrolment while keeping their cost per lead within a strict acceptable range. To meet their growth goals, they partnered with the digital marketing vendor Favoured.

Favoured implemented a comprehensive strategy involving multi-platform advertising on Google and Meta, both locally and globally. They focused on generating high-quality leads for MSc and MBA courses, utilizing customised creative control to optimize performance. As a result, Favoured generated 3,044 leads for the customer while maintaining a cost per lead of £89.73, which was well under the £100 target, from a managed budget of over £273,000.

Higher Ed Partners