Case Study: Egnyte achieves 224,961 views and 21,744 engagements with Favoured's influencer marketing

Egnyte achieves 224,961 views in first influencer campaign with Favoured

Egnyte, a leader in secure content collaboration, sought to expand its reach and engagement within a competitive landscape across industries like AEC, Financial Services, and Technology. To tackle this challenge, they partnered with vendor Favoured to launch their first-ever influencer marketing campaign.

Favoured implemented a comprehensive strategy, collaborating with industry-relevant influencers to create tailored content across Instagram, TikTok, and YouTube. The campaign achieved outstanding results, including a total reach of 224,961 views and 21,744 total engagements. Most notably, it achieved an average engagement rate of 9.67%, nearly four times higher than the industry benchmark, significantly elevating Egnyte's brand visibility and impact.

Egnyte