Case Study: Doshi achieves 50,000+ active accounts and cuts CPA by 65% with Favoured

Doshi drives 50,000 active users and cuts CPA 65% with Favoured

Doshi, a provider of cryptocurrency education through an app platform, faced the challenge of reaching the correct audience to drive sign-ups and active users. To overcome this, the vendor Favoured implemented a comprehensive marketing strategy.

Favoured employed a multi-channel acquisition and engagement approach wrapped in a performance marketing strategy. This solution drove over 50,000 active accounts and decreased the cost per acquisition by over 65% through hundreds of optimization rounds, enabling Doshi to scale its user acquisition effectively.

Doshi