Case Study: CloudTopper achieves a 38% ROAS increase with Favoured

CloudTopper boosts ROAS to 2.89 with Favoured

CloudTopper, a UK-based premium mattress topper company, faced challenges in scaling its advertising spend while maintaining a high return on ad spend (ROAS) and improving its conversion rate. The company partnered with the digital marketing vendor Favoured to find scalable solutions for these performance metrics.

Favoured implemented a strategy involving comprehensive ad campaigns, continuous creative testing, and conversion rate optimization of the customer journey. Their work helped CloudTopper scale its ROAS from 2.09 to 2.89 over three months and improve its overall conversion rate from 2.5% to 3.20%. One particularly successful creative executed by Favoured drove 101 purchases with a cost per acquisition of £25.71.

CloudTopper