Case Study: Belong achieves 200,000+ app installs and a 66% lower CPI with Favoured

Belong boosts app installs 200K+ and cuts CPI 66% with Favoured

Belong, a social discovery and meetup app, faced challenges with user acquisition and engagement due to a narrow focus on Facebook ads. To reinvigorate its presence in Dubai and expand into San Francisco and New York, it collaborated with the full-funnel marketing agency Favoured.

Favoured implemented a diversified strategy using Meta and TikTok ads, rigorous A/B testing, and retargeting. This solution achieved over 200,000 app installs and reduced the cost per install by 66%. Favoured's data-driven approach, which included over 500 A/B tests, also significantly improved key metrics like the app store view-to-install rate.

Belong