Case Study: GSTV achieves automated media sales at scale with FatTail

GSTV manages 29,000 locations without spreadsheets with FatTail

GSTV, a gas station television network, faced significant challenges scaling their media sales operations. They were managing 29,000 locations and 115 million monthly impressions using manual spreadsheets, which created bottlenecks, errors, and slow sales cycles. To overcome this, they partnered with FatTail and implemented its AdBook OMS platform to automate their forecasting and sales processes.

FatTail's solution replaced manual spreadsheets with intelligent, algorithm-driven forecasting that automatically calculates available impressions. This streamlined GSTV's complex sales workflow into a simple two-step process. As a result, GSTV achieved faster deal cycles, accurate forecasting, and scalable operations across their entire network without the need for spreadsheets.

GSTV