Case Study: The New Primal achieves clearer financial insight and smarter growth decisions with Fathom

The New Primal makes better business decisions with Fathom

The New Primal, a producer of grass-fed beef jerky and sauces, faced a challenge in understanding its financial performance to support its rapid growth. Using only QuickBooks Online, founder Jason Burke lacked clarity on margins and the drivers of monthly increases, which hindered his ability to make confident business decisions. The company turned to the vendor Fathom for a solution to its growth analysis needs.

Fathom provided a financial analysis and reporting solution that integrated seamlessly with QuickBooks. This gave The New Primal clear, automated reports and dashboards, eliminating the need for manually pulling data. As a result, the company gained the confidence to eliminate poorly performing products and focus on profitable new ideas, providing the financial discipline needed to aim for $10 million in sales.

The New Primal

Jason Burke

Chief Hunter-Gatherer