Case Study: MAP gains better client insights and reporting with Fathom

How MAP provides clients with better insights

MAP, a provider of finance functions for digital creative agencies, faced the challenge of delivering more timely and impactful financial data to its clients. Their clients required deeper insights beyond standard reports and sought regular, up-to-the-minute information to implement strategic advice, but often lacked the necessary financial literacy.

Fathom provided a solution with its graphical reporting tools, allowing MAP to present data visually and interrogate information in new ways. This enabled MAP to deliver detailed monthly management reports with actionable insights at scale, utilizing custom templates and benchmarking. As a result, clients gained a better understanding of their business, and Fathom helped solidify MAP's position as a trusted strategic advisor in its sector.

MAP

Paul Barnes

Managing Director