Case Study: YMCA of Greater Cleveland boosts local organic market share with Fathom SEO

YMCA of Greater Cleveland boosts local organic share of voice 209% with Fathom

The YMCA of Greater Cleveland sought to grow membership registrations by increasing its online visibility in a local market crowded with gyms and activity providers. They partnered with Fathom Digital Marketing, which applied its SEO Quadrant™ methodology to address this challenge.

Fathom began with technical SEO improvements and a content audit, then focused heavily on local SEO by optimizing Google Business Profile listings for numerous locations and programs. This foundational work resulted in a 209% year-over-year increase in local organic market share for priority keywords and a 26% rise in organic visits over a six-month period.

YMCA of Greater Cleveland