Case Study: West Coast Health System’s Medicare Advantage Plan achieves 200% enrollment growth with Fathom's integrated direct mail and paid media

West Coast Health System’s Medicare Advantage Plan drives 200% Medicare enrollment growth with Fathom

Fathom worked with a West Coast health system's Medicare Advantage plan to address its challenge of reaching and enrolling individuals approaching age 65 in a competitive market. The plan needed a coordinated strategy to reliably target this audience, connect offline and online engagement into a trackable journey, and understand which channels drove conversions.

Fathom implemented an integrated solution combining personalized direct mail with paid media activation and advanced attribution. Their strategy used data-driven direct mail timed to enrollment windows and supported by paid social, display, and search campaigns. This approach, managed by Fathom, drove over 200% year-over-year enrollment growth, generated 6,200 direct mail-driven calls, and delivered 140,000 website visits from paid media.