Case Study: Vista Window Replacements achieves lead generation with Fathom

Vista Windows Replacements - Customer Case Study

Vista Window Replacements commissioned the “A House Without Windows” video to generate leads and underscore the importance of choosing a high-quality vinyl window. The challenge was to communicate the functional and aesthetic benefits of a well-made, properly installed window in a short, attention-grabbing piece.

Using striking imagery and motion graphics, the production highlighted the key qualities consumers should expect from premium vinyl windows; the video was produced and animated by Abigail Birmingham from a script by Megan Buemi. The finished spot delivered a clear product message that supported Vista’s lead-generation efforts by increasing awareness and encouraging viewer inquiries.

Vista Windows Replacements