Case Study: UCLA Health maintains search visibility and boosts traffic during a website migration with Fathom's SEO Quadrant™

UCLA Health boosts search impressions 50% with Fathom

UCLA Health faced the challenge of protecting its organic search performance during a critical website migration, concerned about potential losses in visibility and traffic. They partnered with Fathom, which applied its foundational SEO approach called the SEO Quadrant™ to mitigate risks during this vulnerable transition period.

Fathom implemented the SEO Quadrant™ methodology, beginning with a quick wins review and a technical SEO assessment to ensure a solid foundation was transferred to the new site. This was followed by a content and keyword audit to optimize high-priority pages. As a result, UCLA Health not only avoided a typical post-migration traffic drop but saw significant gains, including a 50% increase in search impressions and a 26% increase in sessions, alongside improvements in user engagement metrics.

UCLA Health