Case Study: UCLA Health increases pediatric appointments with Fathom Digital Marketing

UCLA Health boosts pediatric call volume 58% with Fathom

UCLA Health faced the challenge of increasing call volume and online appointments for its Pediatrics Primary Care department while operating with a reduced budget. The healthcare provider needed to maintain visibility among caregivers and improve marketing efficiency across channels. They partnered with Fathom Digital Marketing to address this.

Fathom implemented a unified paid media and SEO strategy focused on high-intent pediatric searches from caregivers. Their solution consolidated campaigns, refined keyword targeting, and enhanced local SEO and landing pages. The results included a 58% increase in call volume, a 46% reduction in cost per call, and significant gains in local search rankings and impressions.

UCLA Health