Case Study: TASC Test achieves a 3,700% increase in test-taker leads with Fathom's interactive video

TASC Test - Customer Case Study

Fathom partnered with CTB’s TASC Test to create “It's All About Moving Forward,” addressing the challenge of engaging potential high school equivalency (HSE) test takers and increasing leads. The campaign needed to guide visitors through why to take an HSE, which test to choose, and how to prepare — while emotionally connecting with test takers to motivate action.

Fathom produced an interactive video that educates viewers on reasons to take an HSE, test options, and preparation steps using sentiment-driven content. Since launch, goals from the test-taker page increased 3,700%; the video logged 2,780 plays, 6,188 clip views (2.2 average clips per viewer) and 55 clicks to the Contact Us page.

TASC Test