Fathom
38 Case Studies
A Fathom Case Study
FATHOM partnered with CTB’s TASC Test to address a common challenge: how to boost engagement and brand awareness among prospective test-takers while reinforcing test-relevant content. The brief was to create an accessible, subject-focused experience that would attract users and encourage interaction around science topics covered on the TASC.
FATHOM delivered the "Earth & Space Science Quiz" using an interactive quiz-builder format aligned to TASC content, with immediate feedback and shareable results to encourage participation. The tool successfully increased audience engagement and elevated brand visibility for the TASC Test by giving learners a fun, practical way to test and improve their knowledge.