Case Study: Stephanie Dawn achieves increased email-driven sales and reduced marketing overhead with Fathom

Stephanie Dawn - Customer Case Study

Stephanie Dawn, a designer handbag brand, hired Fathom to create weekly promotional email templates that would quickly lift email quality and sales, reduce marketing overhead, and provide a consistent, satisfying experience for buyers throughout the purchase journey.

Fathom delivered simple, clean, modern templates and reusable creative formats (e.g., Treat Yourself, Weekend Countdown, Friends & Family, Mystery Discount) with clear CTAs, urgency, promo codes and share/subscribe prompts. The result was a consistent brand look and faster campaign production—reducing time and cost to run promotions, improving email quality and engagement, and positioning the brand to drive more effective sales campaigns.

Stephanie Dawn