Fathom
38 Case Studies
A Fathom Case Study
Fathom partnered with Simmons Hanly Conroy to design a responsive landing page aimed at improving opt‑ins from people diagnosed with mesothelioma seeking a free legal consultation. The challenge was to craft sensitive, targeted messaging and a mobile‑friendly experience that builds trust quickly for users facing urgent medical and legal decisions.
The solution created a streamlined, responsive page with clear calls to action, concise benefits of filing a lawsuit, prominent trust signals (testimonials, awards, and past settlements), and messaging about contingency fees and attorney travel. The redesign simplified the opt‑in process, strengthened credibility, and improved the user experience across devices—making it easier for prospective clients to request a consultation.