Case Study: Shepherd Center boosts patient leads and engagement with Fathom Paid Search

Shepherd Center boosts paid search leads 70% with Fathom

Shepherd Center, a top-ranked rehabilitation hospital in Atlanta, partnered with Fathom Digital Marketing. The challenge was to boost the efficiency of their paid media mix to generate more inpatient service leads and support a higher average daily census goal.

Fathom implemented a precision-driven Paid Search strategy. Their solution involved revising landing pages, offering an educational guide as a call-to-action, and optimizing budget and targeting across search platforms. The results included meeting the increased census goal within ten months, achieving a 70% year-over-year increase in paid search leads, a 33% rise in call volume, and a 29% increase in monthly guide downloads.

Shepherd Center