Case Study: Sauder exceeds ROI goals with Fathom Digital Marketing

Sauder exceeds ROI to 11.62:1 with Fathom

Sauder, a leading producer of ready-to-assemble furniture, faced the challenge of rising costs and a stringent goal to achieve a 10:1 return on investment for its paid media. Fathom Digital Marketing was tasked with optimizing Sauder's digital marketing efforts to meet this ambitious efficiency target.

Fathom's solution involved reimagining the media mix and shifting focus to Performance Max shopping campaigns, leveraging automation to maximize performance. This strategy successfully captured increased demand during a key promotion. The vendor exceeded the ROI goal, achieving an 11.62:1 return on paid media investment and driving over 3,000 additional purchases year-over-year.

Sauder