Case Study: Sauder achieves 11.62:1 ROI with Fathom

Sauder - Customer Case Study

Sauder, North America’s leading producer of ready-to-assemble furniture, faced rising costs in 2022 and set a 10:1 ROI goal while working with Fathom across paid media, SEO, and marketing automation. Fathom helped Sauder find ready-to-buy customers and maintain brand loyalty in a more challenging, higher-cost environment.

To meet the target, Fathom reworked the media mix, shifted spend toward Performance Max shopping campaigns, and leaned on automation to improve efficiency during Sauder’s Inflation Buster promotion. The results were strong: Fathom drove 3,083 additional year-over-year purchases and exceeded the goal with an 11.62:1 return on paid media investment.

Sauder