Case Study: Philadelphia Health System boosts patient volume with Fathom Digital Marketing

Philadelphia Health System boosts impressions 570% with Fathom

Philadelphia Health System sought to reignite patient awareness and increase volume by improving an underperforming paid media program. They partnered with Fathom Digital Marketing, which used its paid media expertise to restructure the campaigns for better tracking and impact.

Fathom executed a strategic restructure of the paid search program and expanded the media mix with upper-funnel tactics like Native and Online Video. This HIPAA-compliant approach funneled users toward intent-rich search. The results were substantial: Fathom's strategy led to a 242% increase in impressions for the patient volume campaign and a 570% impression increase for the collective campaign, alongside a 56% reduction in CPC.