Case Study: Penn Medicine achieves stronger patient preference and projected visits with Fathom Digital Marketing

Penn Medicine boosts cancer care patient preference scores 37% with Fathom

Penn Medicine faced tightening marketing budgets and pressure to achieve more with fewer resources. In an era where most patients engage digitally, the healthcare system needed to pivot its strategy for greater efficiency and impact. They partnered with Fathom Digital Marketing to adopt a performance-first approach.

Fathom helped Penn Medicine reallocate resources from traditional to digital channels, using advanced, HIPAA-compliant programmatic strategies. This performance-first model directly tied marketing spend to growth goals. The results included a 37% increase in cancer care patient preference scores and an 18% rise in projected new patient visits, alongside a 35% increase in orthopedics preference scores and a projected 22–37% increase in new orthopedics patient visits, all achieved with a reduced budget.

Penn Medicine