Case Study: Penn Medicine drives breast cancer patient growth with Fathom digital marketing

Penn Medicine boosts breast cancer treatment leads 24% with Fathom

Fathom Digital Marketing partnered with Penn Medicine to overcome a challenge in a highly competitive market. The nationally ranked Mid-Atlantic hospital system faced a shortfall in breast cancer surgical cases due to limited appointment access and intense competition for new patients.

The solution involved a precision, multi-channel digital strategy. Fathom refined paid search, used AI for localized ad copy, and expanded into display, social, video, and audio channels with detailed audience segmentation. This approach resulted in the campaigns pacing ahead of new patient goals, delivering a 24% year-over-year increase in breast cancer treatment leads and a 42% lift in leads during upper-funnel campaigns, alongside improvements in CTR and CPC.

Penn Medicine