Case Study: Penn Medicine exceeds sports medicine lead goals with Fathom’s cross-channel digital strategy

Penn Medicine beats sports medicine lead goals by 63% with Fathom

Penn Medicine faced the highly competitive Philadelphia sports medicine market with a goal of generating over 400 leads through paid media. Fathom was brought in to execute a precision digital marketing strategy to meet this challenge.

Fathom implemented a multi-channel digital strategy, allocating budget across social media (Meta and Reddit), online video, and programmatic display. This approach combined engaging creative like patient testimonials with targeted paid search campaigns. Fathom's work helped Penn Medicine exceed its lead goal by 63%, delivering 5.7 million impressions and 43,000 clicks, with the Reddit campaign alone beating healthcare CTR benchmarks by 24%.

Penn Medicine