Case Study: ORIS Intel helps cycling culture thrive and drives website traffic with Fathom

ORIS Intel - Customer Case Study

ORIS Intel commissioned FATHOM to create shareable visual content that would drive traffic to its site and raise awareness about how minimum advertised price (MAP) policies support independent bike shops. The challenge: specialty retailers have declined sharply amid online price competition, threatening the community benefits and local economic advantages those stores provide.

FATHOM produced the infographic "How MAP Policies Help Cycling Culture Thrive" (design by Jessie Ng, content by Amanda Wolfe), consolidating industry data on store closures, revenue breakdowns, shopper preferences, online research habits, and local economic impact. The piece positioned ORIS Intel as an informational resource, using clear visuals and statistics to explain how MAP policies level the playing field, encourage in‑store purchases, and help keep more cycling dollars in local communities—driving engagement and site traffic.

ORIS Intel