Case Study: OhioHealth achieves greater millennial engagement with Fathom

OhioHealth - Customer Case Study

OhioHealth, a not-for-profit health system serving central Ohio, faced the challenge of reaching millennials more effectively with its healthcare marketing. To address this, OhioHealth worked with Fathom and used a modern digital media approach centered on social media and mobile-friendly content, including a content portal, website, app, email, discussion boards, and channels like Instagram and online video.

Fathom helped OhioHealth implement a millennial-focused campaign using YouTube, Pandora, Facebook, display ads, paid search, and geofencing. The effort delivered measurable results, including a 26% lift in brand awareness, a 64.8% lift in ad recall, 31,000 sessions, and 425 conversions, with most conversions coming from Pandora, Facebook, and geofencing.

OhioHealth