Case Study: a mid-Atlantic healthcare system increases cancer care awareness with Fathom Digital Marketing

Mid-Atlantic Healthcare System reaches 326K+ people with Fathom

A mid-Atlantic healthcare system sought to boost awareness and patient preference for its cancer care services while operating within a strict media budget. Fathom Digital Marketing was engaged to address this challenge using its paid media expertise.

Fathom implemented a precision marketing solution, prioritizing social media channels and refining creative assets to maximize engagement. They focused spend using audience insights, particularly targeting women aged 55–64. The campaign successfully reached over 326,000 individuals across key markets, achieving lower CPMs than previous efforts and identifying high-performing creative-channel combinations to guide the healthcare system’s future media strategy.

Mid-Atlantic Healthcare System