Case Study: Knoll generates higher-quality leads with Fathom's responsive landing page design

Knoll® Responsive Landing Page Design

Knoll partnered with Fathom to create a responsive landing page that would attract and qualify higher‑quality leads from organizations planning to furnish workspaces. The challenge was to deliver targeted messaging that spoke to diverse markets—healthcare, education, small business and residential—while maintaining brand integrity and a clear call to action. Visual design was led by Shannon White.

Fathom produced a mobile‑friendly landing page featuring sector‑specific copy, trend insights to build credibility, and a streamlined “Start Planning” form to capture project intent. The result was a cohesive, on‑brand experience that increased engagement and produced more relevant, actionable inquiries, simplifying Knoll’s project intake process.

Knoll