Case Study: KeyBank achieves a more engaging, hassle-free checking account experience with Fathom

KeyBank - Customer Case Study

KeyBank wanted a responsive landing page to promote its Hassle-Free and premium checking accounts, with a focus on clean design and a simple, reassuring application experience. Fathom supported the campaign with a promotional site for KeyBank’s online banking offer, helping communicate the value of fee-free checking and account selection in an intuitive way.

Fathom implemented the landing page design to guide users through application start and completion, along with an account selector to match customers to the right checking option. The result was a clearer promotional experience that highlighted key benefits like no overdraft, minimum balance, or monthly fees, plus incentives of $100 or $300 when requirements were met.

KeyBank