Fathom
38 Case Studies
Case Study: Jack Link’s Protein Snacks achieves increased Amazon conversions and improved reputation management with Fathom’s Amazon A+ Page Design
A Fathom Case Study
Jack Links Protein Snacks® Amazon A+ Page Design & Optimization
Fathom teamed with Jack Link’s Protein Snacks® to design an Amazon A+ page that would boost conversions, support reputation management, and cross-sell the brand’s full portfolio. The brief called for informative, benefit-led content and strong visual design to communicate product attributes (high protein, low fat/carbs, on-the-go convenience) and answer common consumer questions.
The delivered A+ page combined a bold hero image and benefit-first copy with nutrition callouts, product category icons, FAQ content, and targeted cross-sell callouts (e.g., snack packs, tender bites, jumbo steaks, Korean BBQ Pork). This cohesive design and optimization clarified product claims, improved the shopping experience, and supported reputation efforts—resulting in stronger brand trust on Amazon, increased conversions, and better cross-sell engagement.
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