Case Study: Indiana State University increases yield and freshman enrollment with Fathom

Indiana State University boosts new freshman enrollment 12% with Fathom

Indiana State University faced rising competition and a concerning 12% drop in its student yield rate, a critical metric for admissions. The university partnered with Fathom to address this challenge, seeking help with marketing automation, email, and analytics to better understand and attract prospective students.

Fathom implemented a data-driven strategy, combining standard academic data with online behavior and inferred interests to create detailed audience segments. This allowed Indiana State University to personalize messaging across channels. Within a year, Fathom helped the university reverse the yield drop, achieving a 17% increase in freshman applications, a 12% increase in new freshman enrollment, and a 5% increase in the yield rate for key prospect segments.

Indiana State University