Case Study: Vacuum Cleaners And Home Cleaning Supplier Manufacturing Company achieves 386% increase in organic traffic and 8:1 ROI with Fathom

Increase Organic Traffic, Demo Requests & Branded Search Traffic

Fathom partnered with a nationwide manufacturer of vacuum cleaners and home cleaning supplies facing poor online reputation and stagnant organic search performance. The goal was to boost branded and non‑branded organic traffic and increase demo requests through improved visibility and credibility.

Fathom deployed targeted SEO and social tactics to drive more relevant search traffic and implemented conversion rate optimization to turn that traffic into demo requests. The campaign delivered a 386% increase in organic traffic and an 8:1 return on investment, along with measurable lifts in demo requests and branded search traffic.