Case Study: Largest Health System Organisation achieves 56% increase in organic traffic and 11% rise in "Find-a-Doctor" conversions with Fathom

Increase Organic Traffic and “Find-A-Doctor” Conversions

Fathom, a digital agency specializing in SEO and conversion optimization, worked with a large health system to boost organic visibility and Find‑a‑Doctor conversions. The client started with 18 keywords ranking in Google’s top five and needed stronger search presence and more patient conversions.

Fathom implemented keyword optimization, internal linking, offsite communications, and targeted content creation to improve rankings to 50 terms in the top five. The campaign drove a 56% increase in organic traffic and an 11% lift in conversions.