Case Study: National Auto Glass Providing Company achieves 46% increase in lead volume and 15% increase in conversion rate with Fathom

Increase Opportunities And Demand in a Softer Market

A national auto glass provider with a 65‑year history and more than 4 million customers a year faced a drop in jobs in its California market and needed to capture more local demand.

Fathom implemented and optimized paid search campaigns with a dedicated budget for the softer California market, refined campaign scheduling to avoid national budgets exhausting early, and targeted specific geographies. The effort drove a 46% increase in lead volume and a 15% increase in conversion rate.