Case Study: a largest financial institution increases application starts and completions with Fathom

Increase Applications Submitted and Member Enrollments

Fathom was engaged by a largest financial institution to create consistent brand messaging and calls-to-action across its offline and online channels. The challenge was to increase the number of applications submitted and member enrollments for the financial institution's products.

To address this, Fathom implemented a solution that included organic technical website optimization and a multi-channel paid advertising effort. This involved geo-targeted campaigns, remarketing, and display ads to better capitalize on advertising spend and encourage application completions. As a result, Fathom helped achieve a 59% year-over-year increase in application starts and a 208% increase in completed applications over a four-year period.