Case Study: FreightWaves achieves higher organic traffic and page one visibility with Fathom's SEO Quadrant™

FreightWaves grows organic sessions 24% with Fathom

FreightWaves, the leading supply chain intelligence platform, saw pageviews declining for its advertising-supported media site, impacting its revenue. To reverse this trend and improve organic search performance, FreightWaves partnered with Fathom Digital Marketing for SEO expertise.

Using its SEO Quadrant™ approach, Fathom first implemented technical improvements and quick wins, then provided ongoing content optimization and team training. This foundational SEO strategy delivered strong results: FreightWaves achieved a 273% year-over-year growth in page one keywords and a 24% increase in organic sessions. Pages receiving targeted optimization saw an even greater 91% surge in organic traffic, demonstrating the effectiveness of Fathom's work.

FreightWaves