Case Study: Fathom Digital Marketing achieves efficient healthcare hiring with Fathom

Fathom Digital Marketing drives 1,036 applications at $4.16 each with Fathom

Fathom Digital Marketing partnered with a healthcare client facing an urgent staffing shortfall, particularly in nursing roles. Their internal teams were stretched thin, and they needed a strategic partner to quickly build targeted digital recruitment campaigns to drive quality applications for critical positions.

Fathom implemented a focused media plan using their strategic marketing framework. Their team mapped candidate journeys, built a conversion-oriented paid media mix centered on paid search, and developed tailored messaging. This solution drove 1,036 applications at an efficient cost per application of $4.16, successfully meeting the client's urgent hiring needs.

Fathom Digital Marketing