Case Study: Coastal Carolina Health System boosts OB/GYN patient growth with Fathom

Coastal Carolina Health System boosts patient visits 40% with Fathom

Fathom Digital Marketing worked with Coastal Carolina Health System, which sought to increase its OB/GYN patient acquisition by 2% year-over-year in a competitive market with declining birth rates.

Fathom implemented a targeted digital strategy using paid search and social media, with geo-targeting and intent-based keyword optimization. This solution by Fathom significantly outperformed goals, delivering a 10% increase in form fills and a 40% increase in patient visits over target, leading to expanded discussions on brand awareness.