Case Study: Planview AdaptiveWork achieves higher engagement and lead generation with Fathom

Clarizen - Customer Case Study

Planview AdaptiveWork, a work management provider, needed a way to boost engagement and lead generation around the challenge of why projects fail. Fathom helped turn survey findings from 2,400 project management professionals into an interactive infographic that highlighted common pain points such as poor reporting, limited customization, and the need for a single company-wide solution.

Fathom’s interactive experience made the research more engaging and easier to explore, showcasing the value of automated workflows, centralized collaboration, and better visibility across teams. The result was a compelling lead-generation asset that communicated clear market insights and helped position Planview AdaptiveWork as a solution to project failure, with survey data showing that nearly 80% of respondents valued automation and 69.1% viewed project failure as a reality.

Planview AdaptiveWork