Case Study: Assurant achieves B2B engagement and educates e‑commerce brands on millennial product protection with Fathom

Assurant - Customer Case Study

Fathom partnered with Assurant Product Protection to create a B2B infographic that demonstrates why offering protection plans on e‑commerce sites matters to millennials. The challenge was to distill millennial demographics and shopping behavior into a concise, persuasive asset that convinces brand manufacturers—who sell consumer electronics and other goods—to integrate protection plans into their checkout experience.

The solution, visually designed by Shannon White, presented clear, compelling stats (85 million U.S. millennials; high daily site engagement; preference for cutting‑edge tech and social proof; 54–64% view protection as important) and highlighted life stages that drive purchase decisions. The result was a compact, data‑driven resource that educates and engages e‑commerce brands, making the business case for adding Assurant Product Protection and prompting conversations about integration.

Assurant