Case Study: A Sales Guy Consulting achieves increased awareness and shareable engagement for its 'Twitter for Sales' e-book with Fathom

A Sales Guy Consulting - Customer Case Study

A Sales Guy Consulting engaged Fathom to promote its "Twitter for Sales" e-book with a short, attention-grabbing YouTube promo. The challenge was to create a humorous, highly shareable video that would raise awareness and drive engagement around the e-book.

Fathom produced "Be a Heavy Hitter...Utilize Your Twitter!" — a playful homage to 1950s sales-training films using humor and vivid visuals to encourage sharing. The campaign generated 1,070 views, 10 likes, 9 shares and 3 new subscriptions, delivering measurable awareness for the e-book.

A Sales Guy Consulting