Case Study: a leading pediatric health system in the Midwest improves care access with Fathom's technical SEO

a leading pediatric health system in the Midwest improves page load speed 19% with Fathom

The leading pediatric health system in the Midwest needed to ensure parents could reliably find critical care information online. Technical SEO gaps in metadata, structured data, and site speed were limiting discoverability. Fathom was engaged to build a stronger SEO foundation and improve the user experience for caregivers.

Fathom conducted a technical audit and created a prioritized roadmap. Their work included optimizing site speed, resolving sitemap errors, enhancing structured data, and reducing unindexed content. These efforts resulted in a 19% page load speed improvement, a 3% decrease in bounce rate, and a 90% reduction in unindexed pages, making essential health information far more accessible to families.