Case Study: Matter of Form achieves clear financial goals, real-time KPIs and unified team alignment to produce its best creative work with Fathom Applications

Clear Financial Goals Help Digital Agency Produce Its Best Creative Work

Matter of Form, a London-based design-led digital agency, needed clearer financial and operational goals to thrive in a competitive market while keeping creative standards high. They turned to Fathom Applications to give the business tangible, visual targets and real-time insight (via its dashboard solution integrated with Xero) so the team could measure and manage what matters each month.

Fathom Applications helped Matter of Form define 15 monthly KPIs (five financial, five sales, five operational) and deliver a bespoke, visual dashboard with formula KPIs and Xero integration for instant data uploads. The result was faster management reporting and significant time savings on data import, clearer company-wide accountability and alignment, and a more motivated team—enabling Matter of Form to focus on producing its best creative work.

Matter of Form

Fred Moore

Chief Operating Officer