Case Study: J.Murphy & Sons Limited achieves 25% more new users with Fat Media

J.Murphy & Sons Limited boosts new users by 25% with Fat Media

J.Murphy & Sons Limited (Murphy), a global construction and engineering firm, sought a website redesign to better reflect its expertise and unified company philosophy. Fat Media was selected to undertake this digital transformation challenge, aiming to improve the site's usability and presentation.

Fat Media conducted in-depth user experience research to inform the new website's design and structure, developing the site using the Umbraco 8 content management system. The solution focused on effortless navigation and prominent contact points. The vendor's work resulted in a 25% increase in new users, achieving the client's goal of a more user-friendly online presence.

J.Murphy & Sons Limited