Case Study: Gamble Aware achieves a 1000% increase in website traffic with Fat Media

Gamble Aware boosts website traffic 1000% with Fat Media

Gamble Aware, a UK national charity focused on minimizing gambling-related harm, came to their long-term website and digital partner Fat Media with a challenge. They needed an innovative and standout digital marketing campaign to promote Responsible Gambling Week and encourage gamblers to assess their habits.

Fat Media designed and executed an intensive campaign using a mix of Google, social media, and banner advertising, directing users to a dedicated section of the charity's website. The solution was overwhelmingly successful, generating 8 million impressions and achieving a 1000% increase in website traffic compared to an average week, along with 2,300 goal completions. For this work, Fat Media received the award for Best Digital Marketing Campaign in the Third Sector.

Gamble Aware