Case Study: The South East Rivers Trust inspires action and strengthens its digital presence with Fat Beehive

The South East Rivers Trust improves SEO, accessibility and action-taking with Fat Beehive

The South East Rivers Trust (SERT) faced the challenge of needing a website that could do more than share information; it needed to reach new audiences and inspire action through volunteering and fundraising. Their existing digital presence no longer reflected their evolved brand or could serve their diverse audience groups. SERT engaged digital agency Fat Beehive to develop a joined-up strategy combining audience research, brand development, and technical expertise.

Fat Beehive implemented a comprehensive solution, delivering a redesigned website with a refreshed brand identity and a flexible WordPress CMS. This created clearer audience journeys, stronger calls to action, and interactive features like maps for project discovery. The new platform gives SERT's team more control to update content easily. As a result, Fat Beehive provided SERT with a stronger, more recognizable digital identity and a scalable platform that makes it easier for visitors to explore work and take meaningful action for rivers.

The South East Rivers Trust (sert)