Case Study: SolarAid boosts donations and impact storytelling with Fat Beehive

SolarAid reaches 600 million people without electricity with Fat Beehive

SolarAid, a charity fighting poverty and climate change by creating sustainable markets for solar lights in Africa, faced a challenge. Their outdated website did not reflect their innovative, data-driven model and hindered their goals to increase donations and demonstrate impact. They enlisted digital agency Fat Beehive to create a new site that better showcased their work.

Fat Beehive's solution included a bold new design with a dramatic hover effect to mirror the transformative moment of switching on a light, an updated impact calculator to contextualize data, and flexible campaign templates for storytelling. The new site provides clear pathways for users to engage and donate. Fat Beehive continues to test and tweak pages to iteratively improve user journeys and increase the charity's impact.

SolarAid